Four levers. One ladder.
Google Ads that scales as you do.

Marketing Sweet manages your Google Ads from day one — turning spend into leads and sales at every tier, and scaling that impact as fast as you're ready to grow.

See The Packages

The framework

The four levers of Google Ads

Every successful Google Ads account pulls some combination of four levers. Different businesses need different levers at different times, and the right mix should intensify as you grow. Here's what each one covers, and why it matters.

Ad
Spend

How much you spend, and how it's spent.

Bigger budgets mean more auctions entered, more data collected, and more room for Google to find the clicks that convert. Get the pacing wrong, though, and you can burn through an entire month.

Keyword
Targeting

Which searches your ads are allowed to appear for.

Too broad and you're paying for clicks that were never going to buy. Too narrow and you're invisible for searches that would have converted. Finding the sweet spot takes testing, not guessing.

Bid
Strategy

How much you pay to win each click.

Every auction is a trade-off between cost and position. Bid low and save money but sit on page two; bid smart and pay more for the clicks worth having. It's a dial we adjust constantly, not something set once.

Local
Reach

How many areas your campaigns actually cover.

It's easy to tick a box and target fifty suburbs. It's harder to watch performance in each one and adjust when something isn't working. The more areas managed properly, the more of the map you can compete on.

Five tiers. Pick the one that fits where you are.

Each tier adds a new lever to the account. Which one fits depends on your market, your competition, and how quickly you want to grow. Most businesses start with a tier they can commit to for the long haul and step up as the campaign gains traction.

REACH ADS
Step into the spotlight

Get seen. Start showing up in the searches that matter.

$650/mo

+ $950 once-off setup fee

Intensity
Budget intensity
Competitiveness
Local reach
  • Monthly Ad SpendUp to $1,000
  • Campaigns Targeted1
  • Ad Groups Targeted1
  • Keywords TargetedUp to 15
  • Conversion Tracking
Complimentary
Support8 hrs / quarter
  • Web Changes4 hrs
  • Email Support1.5 hrs
  • Phone Support1.5 hrs
  • Copywriting1 hr
MOMENTUM ADS
Scale up your presence

Boost visibility and services. Turn clicks into leads.

$900/mo

+ $950 once-off setup fee

Intensity
Budget intensity
Competitiveness
Local reach
  • Monthly Ad SpendUp to $2,000
  • Campaigns Targeted1
  • Ad Groups TargetedUp to 2
  • Keywords TargetedUp to 25
  • Conversion Tracking
Complimentary
Support8 hrs / quarter
  • Web Changes4 hrs
  • Email Support1.5 hrs
  • Phone Support1.5 hrs
  • Copywriting1 hr
AUTHORITY ADS
Dominate your area

Own your local market. Double down on the areas that matter.

$1,200/mo

+ $950 once-off setup fee

Intensity
Budget intensity
Competitiveness
Local reach
  • Monthly Ad SpendUp to $3,000
  • Campaigns TargetedUp to 2
  • Ad Groups TargetedUp to 3
  • Keywords TargetedUp to 35
  • Conversion Tracking
Complimentary
Support8 hrs / quarter
  • Web Changes4 hrs
  • Email Support1.5 hrs
  • Phone Support1.5 hrs
  • Copywriting1 hr
DOMINANCE ADS
Bring out the big guns

Hit it hard. Maximum firepower to outpace every competitor.

$1,800/mo

+ $950 once-off setup fee

Intensity
Budget intensity
Competitiveness
Local reach
  • Monthly Ad SpendUp to $4,000
  • Campaigns TargetedUp to 2
  • Ad Groups TargetedUp to 3
  • Keywords TargetedUp to 50
  • Conversion Tracking
Complimentary
Support8 hrs / quarter
  • Web Changes4 hrs
  • Email Support1.5 hrs
  • Phone Support1.5 hrs
  • Copywriting1 hr
ELITE ADS
Run the show

Total market control. Become the industry leader.

$2,300/mo

+ $950 once-off setup fee

Intensity
Budget intensity
Competitiveness
Local reach
  • Monthly Ad SpendUp to $5,000
  • Campaigns TargetedUp to 3
  • Ad Groups TargetedUp to 4
  • Keywords TargetedUp to 75
  • Conversion Tracking
Complimentary
Support8 hrs / quarter
  • Web Changes4 hrs
  • Email Support1.5 hrs
  • Phone Support1.5 hrs
  • Copywriting1 hr

For when your campaign needs a bit extra. Add on now, or later.

Campaign BoostersOngoing monthly add-ons that complement your SEO campaign for extra momentum.
  • Web Changes+$50 / moBundled monthly, 3 hours per quarter
  • SEO Backlinking+$100 / mo3 additional keywords
  • SEO Page Building+$125 / mo3 additional pages
  • SEO Local+$300 / moBoosted visibility in Google Maps search results
Additional ServicesOnce-off services that strengthen your SEO campaign whenever you need extra support.
  • Page Building+$450 / pageOnce-off, per page
  • Web Changes+$185 / hrPer hour, as needed
  • SEO Overhaul+$1,500 flat12-hour deep dive

All prices exclude GST.

The Extras

Strengthen your organic visibility too

These three add-ons work alongside your Google Ads plan to build the organic side of your presence — the keywords, pages, and domain authority Google rewards over time. Available on any plan, whenever you're ready to add them.

Keywords

Keywords are the searches your customers actually type into Google when they're looking for what you offer. Your campaign targets a focused list of them, chosen for the balance between search volume, competition, and buyer intent.
The right keywords put your ads in front of people who are ready to act, not just browsing. The wrong ones burn budget on clicks that never convert.
We review search term reports, add negative keywords to cut wasted spend, and test new keyword opportunities as they show up in the data.
A tighter, more efficient keyword list every month — fewer wasted clicks and a clearer picture of which searches actually drive results.

Page Building

Building or optimising the landing pages your ads send traffic to, so the page matches what the ad promised and makes it easy to act.
Even a perfectly targeted ad fails if the page it lands on is slow, confusing, or off-message. The landing page is where clicks turn into leads.
We build new landing pages as your campaign grows, and continually test and refine headlines, layout, and calls to action on existing ones.
Landing pages built specifically for your campaigns, with ongoing refinement based on how visitors actually behave once they arrive.

Backlinking

Backlinks are links from other websites pointing to yours. While they're primarily an SEO signal, they also strengthen the overall credibility and quality signals Google uses across your account.
A stronger domain profile supports every other channel, including how your landing pages are assessed and how your Quality Score is calculated.
We build a steady stream of relevant, quality backlinks each month as part of your plan.
A gradually strengthening domain profile that supports your paid campaigns as well as any future organic work.

Compare

Everything you get, side by side.

Reach AdsMomentum AdsAuthority AdsDominance AdsElite Ads
Monthly price$650$900$1,200$1,800$2,300
Setup fee (once-off)$950$950$950$950$950
Agreement lengthMonth-to-monthMonth-to-monthMonth-to-monthMonth-to-monthMonth-to-month
Monthly ad spendup to $1,000up to $2,000up to $3,000up to $4,000up to $5,000
Campaigns targetedup to 1up to 2up to 3up to 4up to 5
Number of adsup to 2up to 3up to 4up to 5up to 6
Keywords targetedup to 15up to 25up to 35up to 50up to 75
Conversion tracking✓✓✓✓✓
Monthly reporting✓✓✓✓✓
Dedicated Account Manager✓✓✓✓✓
Dedicated PPC Strategist——✓✓✓
Complimentary support8 hrs / quarter8 hrs / quarter8 hrs / quarter8 hrs / quarter8 hrs / quarter

The Details

Frequently Asked Questions

Ready to start? There are two ways forward.

Pick the path that fits where you are right now.

Know which tier suits you?

Get started in 60 seconds via secure Stripe checkout. Pick your tier, complete payment, and your campaign kicks off the same week.

Choose Your Package

Want a chat first?

Request a call with one of our Account Managers before you commit. They'll ask about your business and talk through which tier fits where you're at right now.

© 2026 Marketing Sweet — Google Ads packages — All prices exclude GST